Visilab is a Swiss subsidiary of the GrandVision group, the world leader in optical retail chains. The brand offers its customers high-level optometric services, state-of-the-art products, a large selection of branded eyewear and impeccable professional service.
We were in charge of creating several communication concepts, before setting up and monitoring digital campaigns to boost online sales.
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With the brand's key audiences being in French-speaking and German-speaking Switzerland, our teams devised several acquisition mechanisms for different customer journeys in order to communicate in a more efficient and more targeted manner.